Track your code performance and understand your audience with detailed analytics

Analytics Dashboard 📊

Note: Advanced analytics require Pro subscription

Track your performance and optimize your strategy!

What You Can Track

Different tiers, different insights:

Free Tier Analytics

What you get:

Total clicks per code
Monthly overview
Current period stats
Basic performance metrics

What you see:

Code: BEAUTY20
Total Clicks: 156
This Month: 42 clicks

Simple but useful!

Pro Tier Analytics

Everything from Free, PLUS:

Detailed click breakdowns
Traffic source tracking
Geographic data
Time-based trends
Historical comparisons
Export to CSV
Individual code deep-dives

Much more powerful!

Dashboard Overview

Your analytics home:

Main Stats Card

At the top, you'll see:

Total Clicks

All-time total
This month
This week
Today

Active Codes

How many live codes
Average clicks per code
Best performer
Needs attention

Followers

Total follower count
New this week
Engagement rate
Growth trend

Top Performers

Your #1 code
Click count
Conversion estimate
Quick link to details

Code-Level Analytics

Dive deep into each code:

Accessing Code Analytics

Go to Dashboard → Codes
Click any code
View Analytics tab
See detailed breakdown

Metrics Per Code

Click Metrics:

Total lifetime clicks
Clicks this period
Daily average
Trend direction (↑ or ↓)

Engagement:

Click-through rate
Copy rate (how many copy vs just view)
Return visitors
Bounce rate

Performance:

Compared to your other codes
Compared to similar codes (anonymous)
Percentile ranking
Growth rate

Traffic Sources (Pro)

See where your clicks come from:

Source Breakdown

Direct Links

People using your influ.codes URL
Shows: Number of clicks, percentage

Search

Found via platform search
Shows: Search terms used, discovery rate

Brand Pages

Found via brand listing
Shows: Brand name, position on page

Social Media (if tracked)

Instagram, TikTok, etc.
Shows: Platform, click count

Other

Referrals from other sites
Shows: Referring domain

Why This Matters

Understand what works:

Which promotion method drives most clicks?
Where should you focus efforts?
What content resonates?
ROI on different platforms

Example insights:

Instagram Stories: 45% of clicks
Brand Page: 30% of clicks
Direct Link: 20% of clicks
Search: 5% of clicks

→ Double down on Instagram Stories!

Geographic Data (Pro)

See where your shoppers are:

Country Breakdown

Top Countries:

United States: 65%
United Kingdom: 15%
Canada: 10%
Australia: 5%
Other: 5%

Why it matters:

Target local deals
Time your posts
Understand shipping costs
Localize content

City-Level Data

See top cities for your codes:

New York, NY: 156 clicks
Los Angeles, CA: 142 clicks
London, UK: 98 clicks

Use it to:

Target local events
Mention city-specific benefits
Understand audience concentration

Time-Based Trends (Pro)

When do people click?

Daily Trends

Hour of Day:

Peak hours: 6-9 PM
Slow hours: 2-5 AM
Best day: Wednesday
Worst day: Sunday

Use this to:

Schedule posts optimally
Time email sends
Plan content drops
Maximize visibility

Weekly Patterns

Day of Week:

Monday: 120 clicks
Tuesday: 145 clicks
Wednesday: 180 clicks (peak!)
Thursday: 160 clicks
Friday: 140 clicks
Weekend: Lower traffic

Monthly Seasonality

Month over Month:

November: 320 clicks (holiday shopping!)
December: 450 clicks (peak season)
January: 180 clicks (post-holiday drop)

Plan ahead:

Prepare for busy seasons
Adjust expectations
Optimize code timing
Strategic launches

Exporting Data (Pro)

Get your data out:

CSV Export

What you can export:

All click data
Date ranges
Specific codes
Aggregated stats

Use cases:

Share with brands
Tax records
Media kit stats
Partner proposals

Export Process

Go to Analytics section
Click "Export Data"
Select date range
Choose codes (or all)
Pick format (CSV)
Download file

File includes:

Date/time stamps
Code used
Source
Location (anonymized)
Device type

Comparing Performance

Benchmark your codes:

Your Codes vs Each Other

See rankings:

BEAUTY20: 450 clicks (top performer!)
JESS15: 280 clicks
FITJESS: 120 clicks

Insights:

Which codes work best?
What makes them successful?
Should you retire low performers?
Focus on winners?

Anonymous Benchmarking (Pro)

Compare to similar codes:

Your code: 280 clicks/month
Platform average: 150 clicks/month
Top 10%: 500+ clicks/month
Top 25%: 300+ clicks/month

You're doing: Above Average!

Note: Comparisons are anonymous - we don't reveal other creators' data.

Key Performance Indicators

What metrics matter most:

Click-Through Rate (CTR)

Formula:

Clicks ÷ Profile Views × 100 = CTR%

Good CTR:

5-10%: Average
10-15%: Good
15%+: Excellent

Improve CTR:

Better descriptions
Clearer value props
Strong visuals
Compelling offers

Code Copy Rate

What it is: How many people copy vs just view.

Formula:

Code Copies ÷ Code Views × 100

Benchmarks:

30%: Low (improve messaging)
50%: Average
70%+: Excellent

Follower Growth

Track:

New followers per week
Growth rate (%)
Follower engagement
Retention rate

Healthy growth:

Steady upward trend
Engaged followers
Regular interaction
Active community

Free vs Pro Analytics

Quick comparison:

Metric	Free	Pro
Click Counts	✅ Yes	✅ Yes
Monthly Stats	✅ Yes	✅ Yes
Per-Code Details	✅ Basic	✅ Advanced
Traffic Sources	❌ No	✅ Yes
Geographic Data	❌ No	✅ Yes
Time Trends	❌ No	✅ Yes
Export Data	❌ No	✅ Yes
Benchmarking	❌ No	✅ Yes
Historical Data	30 days	Unlimited

Upgrade to Pro for full analytics!

Using Analytics to Improve

Turn data into action:

1. Double Down on Winners

If a code performs well:

Promote it more
Mention in every video
Pin to profile
Share success with brand

2. Fix or Remove Losers

If a code underperforms:

Update description
Improve offer (work with brand)
Change positioning
Consider removing

3. Optimize Posting Times

Use time data:

Post when audience is active
Schedule for peak hours
Avoid slow times
Test and refine

4. Target Your Geo

Use location data:

Mention local benefits
Address shipping concerns
Time for time zones
Localize content

5. Leverage Traffic Sources

Focus on what works:

Best source getting 60%? Do more!
Weak channel? Improve or drop
Test new platforms strategically
Measure everything

Analytics Best Practices

Get the most from your data:

Check Regularly

Recommended:

Daily: Quick overview
Weekly: Detailed review
Monthly: Deep analysis
Quarterly: Strategy adjustment

Set Goals

Examples:

Reach 500 clicks/month
Grow followers by 20%
Improve CTR to 12%
Add 3 new codes

Track progress toward goals!

Test & Iterate

What to test:

Different descriptions
Various promotion methods
New brands/niches
Content formats

Measure results and optimize.

Share With Brands

Use data to:

Negotiate better deals
Prove your value
Get exclusive codes
Build partnerships

Analytics = leverage!

Privacy & Data

Your audience's privacy matters:

What We Track

We DO track:

✅ Anonymous click counts
✅ Approximate locations (city level)
✅ Referrer sources
✅ Device types (mobile vs desktop)

We DON'T track:

❌ Personal identities
❌ Exact locations
❌ Purchase amounts
❌ Payment details
❌ Email addresses

We hash IP addresses for privacy.

GDPR Compliance

We comply with all privacy laws:

Data minimization
Anonymization
Right to deletion
Transparent practices

Your audience is protected!

Coming Soon

Features we're building:

Advanced Features

📧 Email Reports - Weekly summary to inbox
📱 Mobile App - Check stats on the go
🔔 Smart Alerts - Unusual activity notifications
🤖 AI Insights - Automatic recommendations
📊 Custom Dashboards - Build your view
🎯 A/B Testing - Test different approaches

Integration Features

🔗 Brand Integrations - Direct commission data
📈 Google Analytics - Connect your GA
🎨 Shopify Integration - Track sales (with permission)
💰 Commission Tracking - See estimated earnings

Stay tuned!

FAQs

Q: How accurate is the data? A: Very accurate! We track every click in real-time.

Q: Can I see individual user data? A: No - all data is anonymized for privacy.

Q: How far back can I see data? A: Free: 30 days, Pro: Unlimited history.

Q: Can brands see my analytics? A: Only if you share them. They're private by default.

Q: Do analytics affect my ranking? A: No - performance doesn't change search visibility (yet).

Need Help?

Analytics questions:

📧 Email: [email protected]
💬 Include: Specific questions, screenshots if helpful
⏰ Response: 24-48 hours

Next Steps

Make data-driven decisions:

Track, analyze, optimize, grow! 📈